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INSTANTLY... | FREE ~ Lite Version Seminar 1 Parts II-VII
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SEMINAR 1: OVERVIEW OF THE MUSIC
BUSINESS PARTS 2-7
Part II The Dream…
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To make it in any business or endeavor in life, you must take
an inventory of what you want to do and why you want to do it
(the motivation that propels you is most important). Determine
why you are motivated. What is the source of your motivation?
If the motivation is forced via some means...if you feel you have
a "knife in the back" so to speak, and that is what
motivates you...watch out!! You are destined for much strife and
discontent. An example of this type of motivation would be "I'm
doing it because my family expects me to do it."
The motivation you are searching for, the motivation source
you want that will really "pay off," must come from
deep within you...it must be a heart shaking type of motivation.
This "heart motivation" should also be accompanied by
a passion to proceed. The outcome "pay off" that results
from this type of motivation can never be less than rewarding...even
if you fail from a "dollar income" measuring standpoint,
you will be happy, because your motivation germinates FROM a seed
of CONTENTMENT! (i.e., you start with contentment, not strive
or work to attain contentment.)
The heart motivation is the principal...the passion is the
power behind the principal. Both of these are spiritual entities,
not emotional. Emotions are roller coasters...positive spiritual
entities move/flow in a straight line. Emotions stager, whereas
spiritual motivation streaks straight forward.
Next, take an inventory of what your "assets" are...educational,
experiential and monetary. And remember, although these three
factors are important, they are only secondary in importance to
the above mentioned type of motivation you have within you.
Now visualize where you want to head in a "wide angle"
manner. Try to visualize the big picture and the big potential
of what it is you want to accomplish. "Scout out" several
possibilities (scouting is a way to survey as well as keep the
fresh ideas coming)...then FOCUS in on the ONE for you. This visualization
IN FOCUS will be your plan, your goal...the dream. Now...jump
up and reach for that dream!! Jump! Leap! Jump up!...Ah, aren't
dreams just great!
And always remember...dreams do become reality...where you
have the patience to wait for them to be realized!
With this, you have just planted your seed.
Part III The Study…
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Now sit down.
But why should I sit down? Don't I have a bunch of stuff to
do? I've got to get it done...What will everybody think if they
see me sitting down on the job?
Just sit down.
First, you have to realize you don't know anything. Then you
have to realize what you'll need to learn and know. Then you have
to learn it and know it. Then you can make your first "trial
move." That seed you just planted needs some water, fertilization,
sunshine, cultivating and weeding before it will start to grow
(weeding is the part where you get all the roadblocks out of the
way and get focused like a laser beam on the matter at hand).
Then, after it starts to grow, it will have green "fruit"
before it has ripe, usable fruit. Get the picture?
Just as the seed "sits" before it moves (starts to
grow), and then develops before it is usable, so goes your endeavor
to "make it" in the music industry.
You must sit down and study what it is you have to learn no
matter what your job or goal is. You may have to do some "foot
work" while you are sitting down, but sitting is a state
of the heart and mind...it is the attitude you have of waiting
until you've learned something before you start making your "move."
This is the biggest pitfall you will face. Trying to develop
patience. Learning to wait and waiting to learn.
Remember, you would never ask a medical student to perform
surgery on you. So don't expect anyone to recognize you as a practitioner
in the music business until you've learned the business.
The first thing you should learn is how to be a "sponge!"...i.e.,
just sit there and absorb. Also, to finance this part of your
endeavor, you may have to exercise the lesser wanted traits of
the sponge...you may have to derive the income to support yourself
from an outside source! But that's OK. Many a college student
has had to borrow money to do the learning they have to do. You
may be no different.
Someone else provides the fertilizer etc. for the growing of
the seed don't they?...the seed just soaks it in and grows!
That is where this course will help you. It will get you started
on a road that will enable you to learn what it is you have to
learn. However, it is totally up to you if you will ever know
what you have to know...it is up to you to learn it!!
You will have to go to the library and start reading books
about the music business, or get on the World Wide Web and do
some surfing. When we get to discussions on specific topics later
on in this course, I'll give you some direction in these areas.
But for now...sit and get the general overview picture of the
route/course you will be taking.
Part IV The Experience…
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Next on any growing journey, comes the experience. Yes, after
you learn and know something, you must actually put what you know
to practice. That green apple needs to go through some wind, heat,
hail and rain storms before it is any good to be used as food
for others. And you too must acquire some bumps and bruises with
some "on the job" experience before you'll be able to
get your "prototype" off the ground…during this
period, you will experience what are called "Music Industry
Hard Knocks!"
Often, a part time job working as a "gopher" in some
area that is related to your dream goal is a great place to start.
Many times people have taken jobs in the mail room of a record
company, for example, and learned the ropes from there. You must
find an area that has entry level jobs that can lead to that dream
position you seek. I started out in artist management by just
helping a friend who was an accomplished musician...I helped him
write a few songs...I helped him secure the loan for a flashy
D-41 Martin...we went to Tahoe...I landed him a few gigs...and
it moved on from there...
The paramount thing to remember here, as you take an entry
level job, is that your boss (the one who's been there and back...supposedly)
will know a very basic principal. Learn it well. That principal
is "if you can trust a person with the little things, you
can trust them with the big things" (...when the time comes
for the big things!). In other words, if you are not trustworthy
and COMPLETE in doing the SMALL task, the boss will know you will
never be able to handle the big stuff.
As you would demand of a medical student (i.e., that they not
only learn and know, but also that they have an internship where
they practice their trade over and over before they become a practicing
surgeon), so will your boss demand of you in the music business.
Practice makes perfect.
If you have been successful to this point, you will again move
forward...
Part V The Triumph
When you reach this point (the top, the peak) you will be "picked"
by the grommet fruit picker, i.e., the big music mogul in the
sky! This is because you will then have 'smell'…a great aroma,
touch…a good feel, taste…a taste for perfection, you
will be able to hear and see 'what it is' that you have been striving
to achieve. You will have maturity. This is the point where you
will be able to provide nourishment for those who will "partake
of your fruit" so to speak. Yes, you will have the five senses
of mastery…smell, touch, taste, hearing and seeing!
Now you are worth something in the eyes of the music industry.
You have become a master of your particular trade.
Part VI The Sell
Now you can jump for joy and shout.
NOW you can speak.
Because now you actually have something worthwhile to say...because
now you in fact know something!!
And guess what, it is now that you can start to sell what you
know and make some $$$ doing it.
So sell it.
Package it, promote and publicize it, distribute it, and put
it into the hands of the end user!
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This brings us to the bountiful harvest...and to the vultures!
With all this $$$ rolling in, you'll be able to relax...but you'll
need a good tax attorney!! And of course the IRS, the ex-spouse,
and all the other lawyers and middlemen agents that get a "cut"
of your action will be circling overhead.
No...its NOT lonely at the top!
Ah, but now you can kick back and rest! You have realized your
dream...you HAVE made it!
Next session we will look at one of the first ways the music
business "plants its seed"...with the song...the music
business's basic starting point and ending point...if you know
what I mean.
*R*
P.S. Here are some more SMP Hot Links to "scout out"...
SMP General Music Links
Music Colleges and Universities -- SMP Hot Link
Magazines - Music News - Festivals - Awards -- SMP Hot Link
SMP Music Professional Organizations
List
Professional Organizations -- SMP Hot Link
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