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- Airplay - Charts
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Major radio stations may receive up to 500 new singles and
albums every week. As can be imagined, selecting the new material
for their playlist can be time consuming. The music director and
program director start with established artists (there may be
up to 100 of these) and then work their way down to the new artists'
releases. Time usually only permits them to listen to perhaps
the first minute of a select number of the records received. Since
new artists have a lower priority than established artists, the
time factor may eliminate many new artists from ever even being
heard.
For the new artist a catch-22 situation then persists. Major
radio stations will not give airtime to a record if the artist
is not already established or until there is evidence his new
release will be a hit. And a new artist cannot get established
or have a hit without substantial airplay. Because of this, new
material may have to be "broken" in secondary markets.
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Another important aspect of airplay is the bottom line. The
amount of performance royalties collected by the copyright owner
increases proportionately with the amount of airplay a record
receives. See Cross-links: RECORD PROMOTION-A CLOSER LOOK, ADVERTISING,
PLUGOLA, PERFORMANCE RIGHT, ROYALTY
under "Performance Royalty," COMMERCIAL BROADCASTING,
DISC JOCKEY, CROSSOVER, COPYRIGHT LAW
under "Public Performance," and "Performance Right."
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