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Cross-Links Hot! A code printed on retail merchandise that can be read by an optical scanner. It consists of bars, spaces, and numbers. This code in the record industry is used to identify the manufacturer, product, and type of product (e.g., CD, CD-ROM, etc.). The use of bar codes benefits retailers, wholesalers, and manufacturers in that they provide close inventory monitoring with automatic resupply capability which speeds up the ability to properly warehouse and ship products. Bar codes enable the monitoring of the sales of specific artists, specific titles, releases and labels, per capita sales, customer head counts, returns, and the calculation of specific kinds of thefts. See: DEMOGRAPHIC SURVEYS, RACK JOBBER, ONE-STOP, RECORD WHOLESALER, RECORD RETAILER.
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