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These surveys may determine the audience's
sex, age, education, income/economic status, marital status, race,
geographical location, head count, type of product typically consumed,
amount of money typically spent on a specific product, type of
products that will be purchased in the near future, and/or the
time of day a listener/viewer is tuned in to a particular station.
These determinations will help company executives forecast, draw
conclusions, and take responsive action concerning their products.
For example, information gathered in a
survey can be used to determine record sales markets, station
broadcasting formats, as well as, to ascertain the market potential
of certain products for station advertisers.
If a record company knows its regional market potential, it can…
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