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IMAGE

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The popular conception projected of an artist by the public, mass media, and/or by the artist himself. It has been said that in this day and age "image is everything." This seems to hold true in the music industry, especially for the recording artist who's record sales and career durability seem to thrive on it. See Cross-links: PUBLICITY, PUBLICITY-A CLOSER LOOK, PUBLIC RELATIONS, RECORD PROMOTION, CROSSOVER.

Although the artist will project a certain image simply through his age, sex, race, stage presence and style of music, many times the image is molded more by the type of publicity program his agent(s) mounts through the media. This type of media image building is a deliberate ploy to "package" the artist in a way so he will seem interesting and accessible. And ultimately so it will increase the sales of records and further his career. 

The day-to-day leg work of developing and projecting the artist's image to the media is done by...

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