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JINGLE

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A short melody or song that has a catchy verse which is used to advertise, and hopefully sell, a product. A jingle, like any advertisement must catch the attention of the audience and hopefully create an interest and desire for the product. It should even move them to action to seek out and buy the product. See: ADVERTISEMENT, PUBLICITY, HOOK, SONG, LICENSE, RIGHT, CONTRACT.

A jingle may reflect the full theme of the commercial, or be merely the opening ("front") or closing ("tag") of the commercial. The spoken middle section of the spot is called the "doughnut."

Some jingles are produced with actors lip-synching the vocals. This optimizes the talents of both the singer and actor and hopefully increases the quality of the overall advertisement.

Many jingles are now performed by (and sometimes composed by) super star artists. Soft drink commercials especially. These artists may command up to, and in excess of, $1,000,000 for such spots.

More normally, the writer of a jingle works on a flat fee (work for hire) basis. He often works for an ad agency or for an independent producer. Other composers will also act as the producer and arrange for and produce the entire spot. He may receive $…

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