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2) The supervisor of a retail store, distribution
outlet, or department supervisor of a company. See Cross-links: RETAILER,
ONE-STOP, COMPANY.
In the music industry when you hear the
words "manager" or "management," you usually
think of artist management. Artist management is one of the more
important aspects of the music business.
In short, to manage means to control. So,
the manager(s) of an artist hopefully have control of the situations
which are in their domain of responsibility. Being in control
means being able to move forward in a coordinated fashion while
attending to all the details of the artist's career.
Artist managers come in a variety of "packages."
There can be one all encompassing manager, a management team of
individual specialized managers, a management firm, or various
combinations of these depending on the needs and resources of
any particular artist.
Each individual manager should have demonstrative
management skills. In general, a good manager must be able to
communicate effectively. Not via plentiful talk, but through effective
action. He needs to be able to coordinate, juggle and "act"
(put forward a positive attitude while staring in the face of
adversity). He must be well connected, expanding his base of contacts
on a daily basis. He must be hard working, energetic, sensitive,
honest, assertive, and persistent. He must also have a good business
sense and especially excel in expertise relating to the music
business. He must be imaginative, creative, and forward looking.
And finally, a friendly personality and humility are beneficial
and can help to create and maintain close long-term business relationships.
These are descriptive characteristics of
a "textbook" manager. However, in real life, a successful
manager may or may not reflect these characteristics. Even though
grating to an "unsuccessful" hard working manager, it
may be the case that a successful artist manager is just lucky!
For example, if a major career management decision works and shoots
the artist to the top…the manager is a genius. If the decision
leads to failure, he's a flop, no matter who he "knows",
or what his education, track record, or credentials are. It's
"what have you done lately" that counts most.
In the music business, success and luck
are more often found together than many want to admit. In a business
where only a few "make it" to the top, it can be rags
to riches almost over night-with or without good management. However,
success accompanied by ignorance and lack of hard work will often
be short lived. Artists who maintain a successful career over
the long haul always have good management. It should also be pointed
out, however, that "success" is a relative term. What
is seen as success to one can actually be madness to another!
See Cross-links: MANAGER-A CLOSER LOOK,
AGENT, ARTIST,
MUSIC ATTORNEY, BUSINESS,
ACCOUNTING, IMAGE, PRESS, RIGHT
under "Right to Publicity," PUBLICITY,
PUBLICITY-A CLOSER LOOK,
PUBLIC RELATIONS, LAW,
LICENSE, CONTRACT,
CONTRACT-A CLOSER LOOK,
CONTRACT-RECORDING CONTRACT, CONTRACT-SONGWRITER/PUBLISHER CONTRACT,
CONTRACT-CLUB CONTRACT,
COPYRIGHT LAW, RECORD PROMOTION,
RECORD PROMOTION-A CLOSER LOOK,
TRAFFIC MANAGEMENT, ROAD TOUR, ROAD CREW, TRAFFIC MANAGEMENT,
SOUND AND LIGHTING PERSON, CONCERT,
TAX CREDIT, TAX DEDUCTIONS, TAX LAW, TAX AVOIDANCE-A CLOSER LOOK.
PATENT, TRADEMARK-A CLOSER LOOK,
NAME under "Trade Name,"
and "Name Rights."
Here is an outline (in alphabetical order) of the various types of managers an artist might employ:
1) Business manager,
2) Equipment manager,
3) Lawyer,
4) Personal manager,
6) Production manager, and
5) Road manager.
A closer examination of each of these capacities are discussed below…
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