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MANAGER

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1) A professional person, sometimes a licensed agent, who conducts business or other affairs for another.  See Cross-links: MANAGER-A CLOSER LOOK, AGENT, AGENCY, ARTIST.

2) The supervisor of a retail store, distribution outlet, or department supervisor of a company.  See Cross-links: RETAILER, ONE-STOP, COMPANY.

In the music industry when you hear the words "manager" or "management," you usually think of artist management. Artist management is one of the more important aspects of the music business.

In short, to manage means to control. So, the manager(s) of an artist hopefully have control of the situations which are in their domain of responsibility. Being in control means being able to move forward in a coordinated fashion while attending to all the details of the artist's career.

Artist managers come in a variety of "packages." There can be one all encompassing manager, a management team of individual specialized managers, a management firm, or various combinations of these depending on the needs and resources of any particular artist.

Each individual manager should have demonstrative management skills. In general, a good manager must be able to communicate effectively. Not via plentiful talk, but through effective action. He needs to be able to coordinate, juggle and "act" (put forward a positive attitude while staring in the face of adversity). He must be well connected, expanding his base of contacts on a daily basis. He must be hard working, energetic, sensitive, honest, assertive, and persistent. He must also have a good business sense and especially excel in expertise relating to the music business. He must be imaginative, creative, and forward looking. And finally, a friendly personality and humility are beneficial and can help to create and maintain close long-term business relationships.

These are descriptive characteristics of a "textbook" manager. However, in real life, a successful manager may or may not reflect these characteristics. Even though grating to an "unsuccessful" hard working manager, it may be the case that a successful artist manager is just lucky!

For example, if a major career management decision works and shoots the artist to the top…the manager is a genius. If the decision leads to failure, he's a flop, no matter who he "knows", or what his education, track record, or credentials are. It's "what have you done lately" that counts most.

In the music business, success and luck are more often found together than many want to admit. In a business where only a few "make it" to the top, it can be rags to riches almost over night-with or without good management. However, success accompanied by ignorance and lack of hard work will often be short lived. Artists who maintain a successful career over the long haul always have good management. It should also be pointed out, however, that "success" is a relative term. What is seen as success to one can actually be madness to another!

See Cross-links: MANAGER-A CLOSER LOOK, AGENT, ARTIST, MUSIC ATTORNEY, BUSINESS, ACCOUNTING, IMAGE, PRESS, RIGHT under "Right to Publicity," PUBLICITY, PUBLICITY-A CLOSER LOOK, PUBLIC RELATIONS, LAW, LICENSE, CONTRACT, CONTRACT-A CLOSER LOOK, CONTRACT-RECORDING CONTRACT, CONTRACT-SONGWRITER/PUBLISHER CONTRACT, CONTRACT-CLUB CONTRACT, COPYRIGHT LAW, RECORD PROMOTION, RECORD PROMOTION-A CLOSER LOOK, TRAFFIC MANAGEMENT, ROAD TOUR, ROAD CREW, TRAFFIC MANAGEMENT, SOUND AND LIGHTING PERSON, CONCERT, TAX CREDIT, TAX DEDUCTIONS, TAX LAW, TAX AVOIDANCE-A CLOSER LOOK. PATENT, TRADEMARK-A CLOSER LOOK, NAME under "Trade Name," and "Name Rights."

Here is an outline (in alphabetical order) of the various types of managers an artist might employ:

1) Business manager,
2) Equipment manager,
3) Lawyer,
4) Personal manager,
6) Production manager, and
5) Road manager.

A closer examination of each of these capacities are discussed below…

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To Read the Full Commentary Regarding MANAGERS to Include
Artist's Business Manager, Personal Manager, Manager Responsibilities,
Personal Manager's Service Fee,
Manager vs. Agent, Statutory Regulations,
Manager/Artist Relationship, Personal Manager Evaluation,
Artist's Equipment Manager, Road Manager,
and

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