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The kit usually includes:
1) A 1 to 3 page typeset or word processor printed bio (biography) of the artist (use a professional writer if possible). The bio would include current activities as well as a history of the artist (called a fact sheet). It would tell the style of music the artist plays and the influences that nurtured his development. Include all band members and list the instruments they play.
2) Black and white photos (shot by a professional) with the artist's logo, name and address printed on each photo.
3) The mention of any big name acts for whom the artist has opened. Also mention show features such as pyrotechnics, etc..
4) 1 to 4 photocopies of the best magazine and newspaper articles, record reviews, press remarks, and a discography.
5) A copy of the artist's latest CD along with the artist Web Page address, agent representative's phone number, FAX, e-mail, and cable and telex numbers. The kit might be enveloped in a cardboard folder with a reproduction of the album cover on the front.
6) A brief synopsis of the artist's marketing plan to include advertising, tour, and radio promotions (this will help to assure distributors and retailers that the record is being pushed).
7) A cover letter that tells who you are and what you want. Be specific. Mention a plan for follow up…"Please call me to confirm receipt of this material," or "I'll call you in 10 days."
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Place your name address and phone number
on every piece included in the kit. Don't staple all the pages
together. Color code the ones that go together and number them
"page 1 of 4," etc..
Further, every kit that is sent out should
be tailored to fit the specific audience that receives it. For
example, if it is sent to the media, include a unique angle…controversy
is always a good media gimmick, or mention the charity benefit
that is coming up, etc.. The press kit's main function is to stimulate
media interest by encouraging interviews and written articles
on the artist (experienced publicists always put releases that
encourage press coverage in hard copy to minimize erroneous quotes
or aberrations of the facts!).
If the kit is going to a record label…
(Must
Have TMBIO Full Version Password!)
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