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PRESS RELEASE

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A press release is a notification sent to the media to inform the music industry and the public of an event that is to take place in the near future, or to relate something that has just occurred. This may be a club engagement, live concert date, a change in tour itinerary, the release date of a CD, the address of a new Home Page on the Web, the grand opening of a new recording studio, or even the market release of a new type of mixing board or other equipment, or just a clever anecdote that happened on tour, etc.. See Cross-links: ADVERTISING, MEDIA KIT, PRESS KIT, ADVERTISEMENT under "Display Advertisement," PUBLICIST, PUBLIC RELATIONS, PUBLICITY, PUBLICITY-A CLOSER LOOK, PROMOTION, RECORD PROMOTION.

A press release should be interesting to the media person/entity to which it is sent. Press releases should only be released for important (from a publicity standpoint) issues ("papering" your contact may end in the important releases not getting the attention they should). And, unless there is a lot of technical "stuff," it should be only one page in length.

At the top of the page (always use standard 8½ x 11 sized paper) should be a short headline that sums up the entire release in a business like manner. Then, below the headline, put the most important information first and so on down to the least. Order the information so it flows smoothly from a beginning to an end. Use action verbs. Although the first draft of the release may be long, the final draft should be short and precise (use a professional writer if possible).

Always tailor each release to…

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