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PRESS RELEASE
A press release is a notification sent
to the media to inform the music industry and the public of an
event that is to take place in the near future, or to relate something
that has just occurred. This may be a club engagement, live concert
date, a change in tour itinerary, the release date of an album,
the address of a new Home Page on the Web, the grand opening of
a new recording studio, or even the market release of a new type
of mixing board or other equipment, or just a clever anecdote
that happened on tour, etc.. See: ADVERTISING,
MEDIA KIT, PRESS KIT, ADVERTISEMENT
under "Display Advertisement," PUBLICIST, PUBLIC RELATIONS,
PUBLICITY, PUBLICITY-A CLOSER LOOK,
PROMOTION, RECORD PROMOTION.
A press release should be interesting to
the media person/entity to which it is sent. Press releases should
only be released for important (from a publicity standpoint) issues
("papering" your contact may end in the important releases
not getting the attention they should). And, unless there is a
lot of technical "stuff," it should be only one page
in length.
At the top of the page (always use standard
8½ x 11 sized paper) should be a short headline that sums
up the entire release in a business like manner. Then, below the
headline, put the most important information first and so on down
to the least. Order the information so it flows smoothly from
a beginning to an end. Use action verbs. Although the first draft
of the release may be long, the final draft should be short and
precise (use a professional writer if possible).
Always tailor each release to…
.
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