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RECORD PROMOTION                                                                                     Online Record Promotion

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The act of providing record marketing support, publicity, and advertisement through various means, e.g., mass media, online advertising, independent record promoters, trade publications, professional organizations, personal contact, telephone calls, payola, push money, etc.. The purpose is to ultimately reap profit through the sale of the record being promoted. Record promotion is usually the foremost priority in the artist's total promotion program. See Cross-links: PUSH MONEY, PRESS, PRESS KIT, FREE RECORDS, DEAL, AIRPLAY, PAYOLA, PLUGOLA, DEMOGRAPHIC SURVEYS, ADVERTISEMENT, ADVERTISING, DECEPTIVE ADVERTISING, RECORD PROMOTION-A CLOSER LOOK, PROMOTER, PUBLICITY, PUBLICITY-A CLOSER LOOK, PUBLIC RELATIONS, RECORD COMPANY, MANAGER-A CLOSER LOOK, MANAGER under "Artist Personal Manager."

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